The Kellblog Companion
An unofficial, interactive companion to Dave Kellogg's writing on SaaS, marketing, and operating discipline. Built with explicit permission, it turns selected Kellblog posts into chapters you can poke at, drag, and recompute.
readingkellblog.comA decade and a half of clear operating thinking sits as long-form posts. Operators rarely have time to read three thousand words to find the one decision lever they actually wanted.
A static microsite with two volumes and an appendix. Vol. 01 Marketing and Vol. 02 SaaS Metrics — Rule of 40, the Mendoza Line, the Magic Number, NRR, and the burn multiple, each as a calculator rather than a chart — plus a curated reading list. Every chapter cites the underlying post.
AI as research and authoring partner — reading and clustering posts, drafting chapter summaries, designing the interactive calculators, and writing micro-copy. The judgment about what to surface, how to frame it, and what to leave out was the human work — and the author's review.
Live and public. Built with explicit permission from the author, with every chapter citing the underlying Kellblog post.
The Kellblog Companion reorganizes decades of posts into a structured knowledge base that’s easier to browse by topic, easier to search, and easier to use when you’re trying to answer a particular question. I’d like to thank Saurav for building it.”
Shown with synthetic preview content. Built with explicit permission; every chapter cites the underlying Kellblog post.
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